Pet Anxiety Awareness Month expands for summer noise season

By AI, Created 5:41 AM UTC, June 02, 2026, /AGP/ – The 10th annual Pet Anxiety Awareness Month runs June 1–30, 2026, with programming extending through July 4 to help pet parents spot and manage fear, anxiety and stress in dogs and cats during fireworks, travel and storms. The campaign adds DOGTV content, expert guidance and giveaway support as organizers push earlier recognition and veterinary care.

Why it matters: - Millions of dogs and cats show fear, anxiety and stress, but many pet owners miss the early signs. - Early intervention can help prevent behavior problems from getting worse and improve quality of life for pets and families. - Summer brings peak triggers such as fireworks, travel and storms, making June and early July a high-risk period.

What happened: - Pet Anxiety Awareness Month (PAAW) launched its 10th annual campaign on June 1, 2026. - The awareness effort runs through June 30 and extends programming through July 4. - Kristen Levine founded the campaign to help pet parents understand and support anxious dogs and cats. - The 2026 campaign adds a partnership with DOGTV to deliver expert-led video content.

The details: - Campaign content focuses on separation anxiety, fear of thunderstorms and fireworks, stress around veterinary visits and travel, and generalized anxiety, including reactivity and sensitivity to new environments. - The education push centers on reading body language and spotting early signs of stress before behavior escalates. - The campaign frames anxiety as a medical and behavioral issue, not simply “bad behavior.” - Veterinarians and veterinary behaviorists are presented as the first stop for help. - Support options may include behavior strategies, environmental changes, calming products or medical support when needed. - The 2026 campaign is backed by the American College of Veterinary Behaviorists, Fear Free® and Ease Pet Vet. - Zoetis is the presenting sponsor, alongside its behavior brands Sileo® and Bonqat®. - Content sponsors include Reconcile® (PRN Pharmacal), Calmer Canine (Assisi Animal Health), SIGNS Labs, ChuckIt! (Petmate), Atomic Bubbles and Fresh Patch. - The campaign will feature real pet parent stories paired with expert insights from veterinarians and behaviorists. - Content will run across Pet Living with Kristen Levine and DOGTV. - Pet parents can enter weekly giveaways in June for Comfort Care prize packs with enrichment, exercise and calming products. - The giveaways also include a chance to win one of four complimentary 30-minute consultations with a behavior expert through Ease Pet Vet. - The giveaway entry page is here. - More information is available at Pet Anxiety Awareness Month. - Safety information for Sileo is available at SileoPI.com. - Safety information for Bonqat is available at BonqatPI.com.

Between the lines: - The campaign is widening from awareness into practical intervention by pairing education with expert consultations and product-driven support. - DOGTV’s involvement suggests the organization is leaning into video-first, owner-friendly guidance that can reach pet parents where they already consume pet content. - The emphasis on early signs reflects a broader push to catch anxiety before it becomes harder and more expensive to treat.

What’s next: - Pet parents will see new expert-led video content and real-life stories throughout the campaign window. - Weekly June giveaways continue through the end of the month. - The messaging push continues through July 4 as fireworks and summer disruptions peak. - Organizers are steering pet parents toward veterinary conversations if anxiety symptoms appear.