Earthbar debuts The Protocol smoothie with Mateina and Huberman-inspired formula

Earthbar launched The Protocol, a new smoothie available nationwide that pairs Mateina’s organic yerba mate with protein, creatine and collagen. The drink is designed for focus, performance and recovery, and is now sold in Earthbar stores, online and through the company’s app.

Why it matters: - Earthbar is trying to turn a smoothie into a functional performance drink, aimed at consumers who want steady energy, recovery support and meal replacement in one order. - The launch also gives Mateina’s organic yerba mate a broader retail platform inside a national wellness brand.

What happened: - Earthbar launched The Protocol, a new smoothie developed with Mateina and inspired by the protocols of Dr. Andrew Huberman. - The smoothie is available now at all Earthbar locations nationwide, including standalone stores in Los Angeles and locations inside Equinox clubs. - Guests can order The Protocol for pickup or delivery at order.earthbar.com or through the upgraded Earthbar app.

The details: - The Protocol centers on Mateina’s organic, smoke-free yerba mate. - The drink combines 26 grams of protein with creatine and collagen. - Earthbar says the formula is built for focus, performance and recovery. - Yerba mate provides gentle, natural caffeine along with theobromine and theophylline, compounds associated with steadier energy than conventional caffeine sources. - The recipe also includes pineapple, mango, banana and spinach. - Blue spirulina adds micronutrients and gives the smoothie its signature color. - Whey protein and collagen bring the total protein content to 26 grams per serving. - Earthbar says that amount is enough to serve as a complete meal or a post-training refuel. - Dr. Andrew Huberman said yerba mate offers the steadiest energy boost without a crash and helps with hydration. - Mateina Founder and CEO Nicolas Beaupré said Earthbar understood yerba mate from the first conversation. - Beaupré said the smoothie introduces Mateina to a new audience in a smarter, more intentional daily-energy context. - Earthbar Executive Chairman Bob Lustig said every ingredient in Earthbar nutrition products has a purpose. - Lustig also said the partnership with Mateina elevates Earthbar’s offering.

Between the lines: - Earthbar is leaning into the broader consumer shift toward functional nutrition, where ingredients are chosen for a specific outcome rather than taste alone. - The Huberman connection adds science-backed cachet and likely helps position the smoothie for the high-performance wellness audience Earthbar already targets. - Mateina gains visibility through a product built around its core ingredient instead of a standalone beverage pitch.

What's next: - Earthbar is likely to use The Protocol to deepen its functional-drink lineup and continue tying product launches to performance and recovery themes. - The smoothie’s availability through stores, pickup, delivery and the app gives Earthbar multiple channels to drive trial and repeat purchases.

The bottom line: - Earthbar is selling The Protocol as more than a smoothie: it is a performance-focused meal built around yerba mate, protein and a science-forward wellness story.